Guys (men), your advise needed in this tricky situation?

We came close. He withdrew when I got more involved. I fell in love. He has some feelings but not enough. He says he just wants to be good friends. he calls everyday. We meet each other (we are long-distance though) as often as we can. I have decided, that although it will be painful, I will be "just his friend". We have ended up coming physically close (no, no s** yet) so we eventually end up coming close when we do meet. But in our next meeting, if I don't give him ANY indication that I want to come close, and just play it 100% platonic (afterall, he just wants to be friends), will I be doing the right thing? I do want to win his heart eventually though. But by stopping myself and being 100% platonic in words as well as actions, will I be doing the right thing and will he actually admire me more for that?